Prof. Fields will present her work with Julien Migozzi, which focuses on "platform financial subjectivities". This project examines how digital investment and social media platforms co-create the financial subjectivities of retail investors. This work draws on data extracted from the subreddit for Fundrise (essentially a private REIT targeting retail investors), which was extracted, grouped into topics with a structural topic model, and then analyzed qualitatively. The project speaks to the growing participation of nonprofessional investors in various asset classes, which has been facilitated by the emergence of fintech platforms and by financial narratives circulating on social media.
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