ai:conomics – Measuring AI’s Impact in Corporate Settings

Research Leader at Maastricht University´s Research Centre for Education and the Labour Market (ROA). She is a sociologist by training and holds a PhD in Economics from Maastricht University. Her research focuses on the transformative impact of Artificial Intelligence (AI) on workplaces, worker performance, skill development, and well-being. She specializes in insider econometrics and experimental research designs to rigorously assess the real-world effects of AI technologies on work and workers. Marie-Christine Fregin leads a multinational research initiative ai:conomics, that investigates the organizational implications of AI and Generative AI (GenAI) adoption. Her work integrates case studies in the corporate environment with the development of scalable methodologies to measure efficiency gains and to evaluate the broader effects of AI on workers' roles and identities. In addition, she co-leads an international experimental study, funded by the Global Partnership on AI, examining the use of Generative AI assistance in physician decision-making.